Gamestop Announces Investment of Over $500 Million in Bitcoin

GameStop Makes First Bitcoin Investment: $500 Million Bet on Digital Future

May 28, 2025 — In a bold move signaling a dramatic pivot toward digital assets, GameStop Corp. (NYSE: GME) announced today its first major cryptocurrency investment—$500 million in Bitcoin—marking a historic moment for the legacy gaming retailer once known for its brick-and-mortar stores.

The announcement, made early Tuesday morning, comes as part of GameStop’s broader strategic transformation into a tech-forward company with interests in Web3, blockchain, and digital finance. Executives say the investment aims to diversify GameStop’s balance sheet and position the company at the forefront of a shifting economic landscape.

“We believe Bitcoin represents a long-term store of value and an important foundation for the digital economy,” said GameStop CEO Ryan Cohen in a press release. “This move reflects our conviction in the future of decentralized technologies and our intention to be more than just a retailer—we’re evolving into a next-generation commerce platform.”

The $500 million investment was executed over the past month, with the company quietly accumulating Bitcoin via over-the-counter (OTC) transactions to avoid market disruption. The company confirmed it will hold the digital assets in cold storage secured by institutional-grade custodians.

Market Reaction

Investors responded with enthusiasm. GameStop shares surged more than 18% in early trading following the news. Bitcoin also rose slightly, trading just above $109,000 at press time, as analysts weighed the symbolic significance of a publicly traded legacy company making such a sizable move into crypto.

“This is not just about buying Bitcoin,” said fintech analyst Miranda Shore of Horizon Markets. “It’s about signaling to shareholders and the market that GameStop sees itself as a digital-first company and is serious about embracing the future of finance.”

A Trend Among Corporates

GameStop joins the ranks of companies like Tesla, MicroStrategy, and Square, which have previously allocated portions of their treasuries into Bitcoin. However, the $500 million figure marks one of the largest single public investments to date, especially notable given GameStop’s retail-heavy past and turbulent history during the 2021 “meme stock” craze.

GameStop says it will continue to explore integration of blockchain-based services into its ecosystem, including NFT marketplaces, crypto wallets, and digital asset trading. The company previously experimented with these technologies in 2022 and 2023, but had scaled back during the 2024 crypto bear market.

Looking Ahead

The move also raises questions about regulatory oversight, volatility exposure, and fiduciary responsibility—areas where GameStop says it is working closely with legal and compliance teams.

Despite those concerns, supporters see this as a visionary step forward.

“Five years ago, GameStop was written off as a relic,” said crypto entrepreneur and investor Anthony Pompliano. “Now, it’s making moves that put it ahead of some of the biggest companies in the world.”

GameStop has not announced any plans to sell or hedge the Bitcoin, stating it intends to hold the asset “indefinitely.”

---

This story is developing. Updates will follow as more details emerge about GameStop’s digital asset strategy.